- The Vagenda Team (@VagendaMagazine) August 7, 2014
The image, used as part of a 'back to school' advertising campaign, portrays a young woman in a pleated tartan green mini skirt leaning into a car window and revealing her underwear. Basically a sexist schoolgirl fantasy.
To those complaining that they can't see the skirt pic anymore; it's cool you know, because these still exist 😒 pic.twitter.com/EuaWZZ4T15
- Em (@anygirlfriday) August 7, 2014
Although the 'back to school' picture has been taken down, the image below - which is arguably just as suggestive as the one breaking headlines - is still on American Apparel's Instagram page.
It's not the first time the brand has deliberately courted controversy with its porno ads. The 'Made in Bangladesh' campaign caused a stir back in March and their mannequins with pubic hair shocked customers in New York in January.
The question is, when will American Apparel learn that there's a difference between getting people talking and being downright offensive?
Do they need to stoop so low to sell clothes?