Shopping for your dream wedding dress isn't the same as popping into your local high street shop and picking up a new tee. It takes time, patience and planning - and doesn't always work out on the first or second try.
Don't overdo it
6. Limit your appointments to two a day. Searching for the right dress is a time-consuming and emotional exercise which can be overwhelming, especially if you find you love yourself in everything you try on!
Stick to what you can afford
7. Determine your budget. Be realistic and let your assistant know how much you wish to spend. It can be disappointing and spoil the experience if you fall in love with a dress that is way over your budget.
Accentuate your assets
8. Today there are many different styles to choose from: strapless, long sleeves, ball gowns, slinky silk shifts - the list is endless.
The dress you choose should work for you by showing off your best features: if you have a beautiful neckline and shoulders, then a strapless dress or a dress with a scoop neck and spaghetti straps will show this off.
If you have a small waist, then often a dress with volume in the skirt can work very well. If you have a good back, then a backless dress can be stunning.
9. Be guided by your stylist who is there to help you. It is often better to try fewer dresses than more. Stop trying them on when you feel that you have fallen in love with your dress. Usually your own instinct knows, so try to listen to your inner self at that moment.
Go for something timeless
10. Whilst trends in fashion go around and around with ever-increasing speed, a wedding dress is conceived to make You, the bride, shine out and look and feel your most radiant.
To celebrate the 10th anniversary of Browns Bride, a number of designers including Vera Wang (whose dress is also available in pink), Monique Lhuillier, Lela Rose, Reem Acra, Elizabeth Fillmore, Mira Zwillinger, Delphine Manivet, Peter Langner and Johanna Johnson have created exclusive one-off pieces for the boutique