The t-shirt is a monochrome collage of pics showing Mrs Kim Kardashian West literally bawling her eyes out. And while it's not really the kind of tee we'd team with our old faithful denims, it's still brilliant.
Bravo Burt, bravo.
The thing is, Burt isn't the only Kardashian to flag up Kim's ever so slightly dramatic crying face.
Khloé Kardashian shared this photo on Instagram in November last year to promote the family's reality TV show Keeping Up With the Kardashians.
Khloe's montage of her sister sobbing was captioned with: "I know you guys are sad about Keeping Ups finale tonight. But we will be back VERY soon ❤ #kuwtk".
There's nothing like a little sibling rivalry shared with hundreds of thousands of fans, though we bet Kim took it all on the chin.
It must be a family joke though, because Kourtney Kardashian also mentioned Kim's crying expression during season two of the show saying: "I start laughing at Kim when she's crying, cause I just can't help it. She has this ugly crying face."
LOVE KIM'S STYLE? Take a look through this gallery to see more OTT designer ensembles from KK.
MORE! Watch all the latest on news on Kim and the Kardashian clan right here.