Abbey Clancy is currently the face and body of Ultimo, and she was on-hand at Debenhams in London to promote the company's new Valentine's Collection on Tuesday.
The Strictly Come Dancing winner stopped short of stripping off to her smalls, she left that to an underwear model, but had one of the line's push-up bras on show underneath her stripy sheer pussy-bow blouse.
She paired the shirt with a stylish faux leather pencil skirt and patent black stilettos, finishing with soft curls and sultry makeup.
Abbey, who's just come off the SCD tour, posed for pics with Ultimo's owner, Michelle Mone, who also donned a see-through shirt in a bid to show off her collection (of lingerie, we hasten to add).
Not enough Abbey? Get your fix with more pics below: