It's not difficult to see why Ultimo picked Abbey Clancy to be the face of their brand.
Speaking about the collection, she made a good case for taking bridal lingerie shopping seriously too.
"It's absolutely key to get your bridal underwear right – not just for under your dress on the day, but when choosing something special for later, " Abbey said.
Like what you see? Ultimo's brand new bridal collection is now available from Debenhams & www.ultimo.co.uk.
More of Abbey below: