A 13-year-old boy was ask to prove he was over THREE YEARS OLD before he could buy a football-themed computer game at Asda.
An over-zealous shop assistant asked Kian Clarke for ID when he tried to buy the £40 FIFA 14 game with his savings.
The game has a 'Provisional' rating, which means children under the age of three are not allowed to play it.
But because Kian didn't have any proof of his age on him he left the supermarket empty handed. His stunned dad Darren then returned later to buy it for him.
Angry Darren, 44, said: "My lad clearly looks old enough. Those morons must have thought they were dealing with a very tall two-year-old. I've never heard of anything more ludicrous.
"They were asking for ID but what teenager his age has ID?" Darren said the store manager refused to apologise. He is said to have defended his staff saying it was 'company policy' to ask for proof of age.
But dad-of-nine Darren added: "This isn't some violent game like Grand Theft Auto - it's football and designed virtually for all ages.
"He was claiming it was illegal to sell it to anyone without ID. It's rules and regulations gone mad. These people are incapable of thinking for themselves."
Asda is investigating Monday's incident in Burton-on-Trent, Staffordshire.