Mashable's recent report on binge-watching television confirms that 61% of Netflix users watch at least two or three episodes of a TV show in a row. The majority of people who start watching Breaking Bad will finish the whole series in a day.
"Bingeing was a welcome refuge from their busy lives, and nearly eight in ten people said binge-watching a TV show made it more enjoyable than watching single episodes," reports the site.
However - TV shows also lure us in because of the effect they have on our brains. Research conducted by a psychologist at Princeton University found TV and film has a way of "controlling" the mind which will keep the audience totally engaged.
Apparently it impacts on our will power too. Sometimes one episode of Game of Thrones just isn't enough.
Are you a binge-watcher? Find out more here.