1. It's super easy to do.
2. It makes you look effortlessly cool.
Similar styles were seen on the Burberry catwalk, where longer hair was tucked into coats and knitwear in a nonchalant kind of way.
However - although this trend doesn't require much effort, it doesn't look messy or unkempt. The hair at the shows above still looked sleek and glossy. In fact, glossy locks were a big hit everywhere throughout fashion month. (Note - no frizz!)
That's where these brilliant gloss-boosting products come in. Adding your favourite serum or oil to towel-dried hair can work wonders for getting this perfectly unpolished style, without losing shine.
Here's our pick of the best products to style hair with if you're ditching the blow dry: