For fans of Burberry's makeup range, the news that the brand has just launched a beauty store in London will probably be answered with "about time."
So - what can we expect? A 16ft digital chandelier for a start. Oh and tills? No need for them. iPads and iPhones will be used for payment.
As for the products, all the current makeup and fragrance collections will be stocked alongside accessories such as sunglasses, scarves and bags. But that's not all.
Before you start shopping, here's a reminder of why we love the British brand: