For fans of Burberry's makeup range, the news that the brand has just launched a beauty store in London will probably be answered with "about time."
After the success of their fragrance range and seasonal makeup collections, Burberry opened the Beauty Box on Saturday. All of its brilliant products can finally be found under one very chic roof. Hurrah!
The new Covent Garden shop is Burberry's first store dedicated to all things beauty, ever.
So - what can we expect? A 16ft digital chandelier for a start. Oh and tills? No need for them. iPads and iPhones will be used for payment.
As for the products, all the current makeup and fragrance collections will be stocked alongside accessories such as sunglasses, scarves and bags. But that's not all.
The shop will offer fragrance discovery, a nail service, beauty styling and best of all - a digital runway nail bar so customers can virtually select their nail shade to match their skin tone. Clever.
Before you start shopping, here's a reminder of why we love the British brand: