It's been a long time since we took notice of party boy Calum Best, but now the son of late footballer George Best is sporting a full on hipster beard.
The 33-year-old male model underwent a second bout of hair transplant treatment in January which set him back a mammoth £6,000 at Manchester's Crown Clinic.
And its seems transforming his hairline with a staggering 1,257 grafts (amounting to 2,228 individual hairs) inspired him to grow a bush on his chin. This guy really can't get enough hair.
When he stepped out for the first birthday party of detox drink, Juice To U, in London on Thursday we recoiled in horror at his new face garden. But after closer inspection and a detailed examination of his Instagram feed his beard, well, it's grown on us.
That's not saying we'd want to get all up in his grill. Kissing that? You'd waste half your energy just trying to uncover his mouth.
However, Calum isn't the only celeb who has been sporting a face warmer as of late. We were convinced Father Christmas had wangled an invite to the Oscars this year when George Clooney walked the red carpet with a face full of beard.
Even normally clean-shaven and fresh-faced Leonardo DiCaprio has been rocking facial hair this year.
He's also joined the likes of Ben Affleck, Daniel Day Lewis, Brad Pitt and Chad Michael Murray. If men with facial hair are totally your thing, then make sure to check out the gallery below...