To viewers of ITV's Daybreak, Michael Corke was a 'Super Dad' – a hero who saved his wife's life after her heart stopped.
But unbeknown to everyone – especially his wife – he was anything but super.
In fact, at the same time he was being hailed a hero, he was callously fleecing his own family of £13,000 of heirlooms.
Today, Corke's world of lies and deceit has crashed down around him after a judge sentenced him to four years in prison.
It's a long way from the days a couple of years ago when he was awarded the coveted 'Super Dad' trophy by the ITV flagship programme after performing CPR on his wife Lisa when she collapsed at home.
Lisa's heart stopped for 55 minutes but she was kept alive by her 32-year-old husband who was talked through the live-saving first aid treatment by an emergency call handler.
Lisa wrote to Daybreak praising her husband for juggling life as a self-employed carpenter and caring for daughters Ellie, four, and baby Amelie, one, during her recovery.
But at the same time hard-up Corke was stealing cash and jewellery from his parents-in-law and Lisa's grandmother Joan Gillham, 79.
A month after his wife's collapse he raided Mrs Gillham's bungalow in Minster, Kent, while she was on holiday in Spain. She returned to find £150 in cash, jewellery and china from 1907 ocean liner RMS Mauretania missing.
The loot was found in a shed when Lisa's father, mortgage consultant Alex Mitchell, 55, became suspicious. He also found stolen and pawned jewellery, including a 9ct gold ring, taken from his family two months after the burglary on Mrs Gillham.
Maidstone Crown Court heard that an insurance claim for the missing property totalled £13,000.
Corke admitted theft and was jailed for four years by Judge Charles Byers who told him he had 'betrayed' his family.
He said: "These were mean offences. You were trusted in homes of those people who treated you as a third grandson. You betrayed that trust."
The court heard that Lisa has since divorced Corke, of Minster, Kent.
Outside court her mother Tracy Mitchell, 55, said: "Right to the bitter end he has shown no remorse whatsoever to my family. It was absolutely devastating."