Denise Van Outen has recently suffered heartbreak after splitting with her husband of four years, Lee Mead. But has that left her sobbing in her PJs? Hell, no.
Nivea was trying to persuade women to come along, try some of its products, and strip off to their swimwear for a plunge in its Dip Skip.
But, despite the fact she's got an amazing bikini body, Denise decided to keep her clothes firmly on.
And she looked super-chic in High Street, choosing a Chanel-inspired monochrome crop top and black miniskirt from Dorothy Perkins.
Keep it up, Den! Looking forward to seeing what you roll out next.
For now, check out more celebrity blondes: