Elle Macpherson has a new lingerie line out. The Body for JCPenney is a collection of matching T-shirt bras and pants AND the 50-year-old supermodel is modelling it herself.
Elle launched Elle Macpherson Intimates way back when (circa 1989) and has more than earned her stripes in the fashion industry. She started out as a Sports Illustrated swimsuit model and fast became the perfect pin up.
In an interview with The Cut, Elle talks her love of lingerie, body hang-ups and her latest beauty venture.
"Modelling in my underwear was not my own idea, but it was the right idea to launch The Body." Elle reveals. "I also wanted women to know I was 100 percent involved and that not everything was about youth."
And as for starting out in the lingerie business? "As a model, I found I was always in my underwear, changing outfits at shoots or shows. I wanted to look good.
"I loved French lingerie, but it was so uncomfortable. My epiphany was to create lingerie that was as lovely as European lingerie but actually comfortable."
On body hang-ups and feeling fabulous now that she's 50? "I have become more at ease with who I am. The great thing about turning 50: I really value grace and wisdom today. The emphasis is on how I feel, not necessarily how I look, but I do have a great team of people who help me be the best I can be on the outside."
Not only does Elle know exactly what women want when it comes to classic, everyday underwear but next month the supermodel will launch WelleCo, her "new health-and-wellness company."
"My first product is the elixir that will be for sale in Bergdorf's in May. It's a completely organic super-greens powder that has been very carefully chosen, harvested, and gently extracted from Chinese herbs, super greens, vitamins, and minerals in a powder that is taken as a shot with water, or coconut water, and can be sipped all day. "
A super-green powder drink? Well, if Elle's doing it...
ALL ABOUT THIS SUPERMODEL'S STYLE? You need to see this gallery of her greatest sartorial moments...