The brand spanking new Barbie doll has a smart phone and comes dressed in a pink power suit! Why? Because she's an entrepreneur.
"Unfortunately we live in a culture where girls are bombarded with images of male coders and engineers that just don't look like them," Reshma Saujani told Wired.
The manufacturers Mattel unveiled the new doll at the Toy Fair back in February saying: "We always try to make career Barbie a reflection of the times.
"Women entrepreneurs are more prevalent now and they're growing in number. [It's] a great way to encourage girls to also learn about this role."
This must be good news, right? Only problem is Barbie doesn't quite know what her new start-up is. But we suppose that's for the little girls playing with her to decide.
Whatever her chosen career path, let's hope she ends up earning more than Ken.