"Hair grows, hair grows" is what Gisele Bundchen must have been telling herself as she shaved off all her tresses for Balenciaga's new ad campaign.
The supermodel, famed for "having it all", ditched her gorgeous long locks and was totally unrecognisable as she struck a pose for the fashion house's latest ad.
Teaming her buzz cut with thigh-high leather boots, a black leather jacket and striking a serious power pose the 33-year-old looked nothing like her usual self.
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The look was an entirely new one for the model, who acted as a muse for Balenciaga artistic director Alexander Wang.
"This is how I see Gisele for Balenciaga; strong, powerful, mysterious and uncompromising," the fashion designer told Women's Wear Daily.
"This season we worked with this idea of vanity, staged in a room filled with mirrors. But the cracked mirror is a continuing thread from the marble veins and creeping ivy leaves from seasons past."
The campaign, shot by Steven Klein, will make its magazine debut in September, but this isn't the first time the model has posed for Balenciaga.
Appearing in a tomboy-inspired shoot in 2011, she also returned to the runway to walk in Balenciaga's Spring/Summer 2011 show.
While her latest look is certainly not what we're used to, we have totally fallen in love with this grungy Gisele. She's even inspired us to be more adventurous in the hairdressers' chair.
Not convinced? Make sure to check out these links:
12 looks to prove the bob is back
Braids aren't just for long locks
When you know it's time to cut your hair short
For more beauty inspo like us on Facebook
In the meantime take a look at Gisele rocking that hairdo she's famed for...
MORE! Brazilian model will hand over the World Cup trophy in Rio.