Marilyn Monroe has landed herself a campaign with Chanel, some 50 years after her death. The 1960s pinup - who once admitted that the Chanel No.5 was the only thing she wore to bed at night - will be the face of the fragrance for a TV and print campaigns set to roll out later this autumn.
The fashion house recently discovered an audio recording of a 1960 interview with Marilyn and Georges Belmont, then editor-in-chief of Marie Claire magazine, where she speaks about the perfume's place in her wardrobe.
"You know, they ask me questions. Just an example, 'What do you wear to bed? A pyjama top? The bottoms of the pyjamas? A nightgown?'
"So I said, 'Chanel No.5,' because it's the truth... And yet, I don't want to say 'nude'. But it's the truth!" she said.
Ms Monroe takes over from former frontman, Brad Pitt, who was reportedly paid $7million for his ad campaign.