In the past, keeping fit meant forking out for an expensive gym membership. Thanks to the recent rise of a new fitness concept, that could all be about to change.
The latest company to provide the no-strings-attached service is Rebel1, a new fitness concept created by James Balfour and Giles Dean. The co-founders need £1,150,000 (which they're currently raising on the crowd funding platform Crowdcube) before they open their gym at a site in London's Shoreditch. It's expected to launch by the end of 2014.
So, what's different about Rebel1? For a start, it will only offer three high-intensity classes: spinning, boot camp training and hot yoga and Balfour promises it will be both "luxurious and fashionable."
Speaking to the Metro, Balfour explained, "Our customer is cash rich but time poor... they want the best possible results in the sort time they have to exercise."
"It will be almost the opposite of what my father [Mike Balfour] did with Fitness First."
But will this pay-as-you-go idea work? On the plus side, this concept can provide great results in a short amount of time but as with anything fitness-related, Rebel1's high-intensity workouts will only glean results if they are performed regularly.
There's no word yet on the prices of Rebel1's classes but if you are looking to mix up your regular workouts then at least this could offer a fresh alternative to your usual half an hour on the treadmill.
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