You can always rely on Holly Willoughby to dress for the occasion and she's done just that for the filming of festive charity extravaganza Text Santa.
Christine Bleakley, fellow This Morning presenter Phillip Schofield and the McFly boys joined Holly on London's Southbank to film the Christmas show.
Despite the baltic temperatures, Holly pulled of the regal style. She was dressed in a floor-sweeping red gown and a white fur stole paired with her signature bouncy blowdry and a generous dose of crystals. Oh - and there wasn't a goosebump in sight. What a professional!
Love Holly's style? See more of her looks in the gallery below.