J.Crew's sizing metrics have reached an all time low.
The US fashion brand is now stocking womenswear in a size XXXS, that's 000. Or put simply, for women who simply don't exist/take up any space at all.
Check out this size conversion chart below:
Yes, we're all naturally different shapes and sizes but this is just plain ludicrous.
Just to be very clear a US size zero equates to a UK size 4, which means that triple zero (a 23 inch waist) would be a big fat zero (or should that be super skinny zero?) over here.
The fact that a fashion retailer like J.Crew are backing such absurd size charts not only undermines positive attitudes around healthy, realistically proportioned bodies, but is quite simply unasttainable for the average post-pubescent woman.
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