Why? Part of the QVC survey of 2,000 people was voted for by British men who favoured Duchess Kate over other - arguably more likely - contenders including Cheryl Cole, Abbey Clancy and Victoria Beckham.
Although I'd never expect to see Kate placed first in the men's list - or be ranked above the always perfect Cheryl - I'm even more shocked by the female support for the mother-of-one.
Yes, the duchess is beautiful, but what makes her an icon? Do women really aspire to be her in terms of beauty? Or is her success more about a common appreciation for a girl who knows what suits her?
You could never call Kate daring when it comes to her beauty regime - she rarely strays far from her signature glossy blow-dry and her natural-looking, impeccably applied makeup.
Her skin is always glowing, whether she's just stepped off a 20-something hour flight to Australia or she's visiting a school in Scotland. And the most risqué look you'll see the duchess experiment with is a smokey eye.
Despite the fact she's one of the most recognised faces in the world, Kate's beauty is accessible. Her hair and makeup isn't trend-focused or difficult to replicate - it just looks good. Every single time she's photographed.