New mum Kim Kardashian showed off her post-baby body in a bikini on the cover of an American magazine.
But at what price? Kim's super-toned figure isn't the result of her being genetically blessed six months after giving birth to daughter North but a product of dawn to dusk body workouts and a team of advisers to cheer her on.
In the latest issue of HollywoodLife.com: "She wakes up and does more than 100 squats every single morning.
"Even now, when she can wear the things she did before her pregnancy, she still wants to tone her body."
However, Kim has also been lucky enough to have a personal chef and trainer with her on the road as she accompanies fiancé Kanye West on his Yeezus tour. She has been criticised for leaving her baby North at home.