It seems like a millennium ago when we wouldn't have known what on earth 'side boob' was - and even longer ago when we wouldn't have known about Kim Kardashian. Recently, however, the two have come together in a bid to start a new summer trend.
It was just a week ago when Kim and her new husband Kanye West were spotted out on a post-wedding date night in Hollywood and Kim showed off an extraordinary amount of side boob especially for the occasion.
The star went totally braless in a black tight-fitting and mega-plunging bodice teamed with a floaty two-tone skirt.
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Kim completed her summertime look with strappy leopard print sandals and poker straight hair and there was no denying the reality star-turned-American Vogue darling looked gorgeous. However, we can't have been the only ones who couldn't keep our eyes off her side boob.