Kirstie Allsopp has claimed there is a an 'obsession' with natural birth and breastfeeding which leaves pregnancy, birth and childrearing 'terrifyingly political'.
Kirstie - who regularly talks a lot of sense about motherhood and childbirth - said that women are inundated with warnings and advice from how eat during pregnancy to how to give birth and feed their babies.
She said this leaves mums shunning medical help or choosing to use formula milk because of the 'obsession' with natural deliveries and breastfeeding.
Speaking to the Times, Kirstie said the pressure is causing new mums to become distressed.
"Childbirth has become terrifyingly political, and it's wrong," she said. "We wouldn't go to the dentist without pain relief, but accepting pain relief when you are giving birth is seen as a 'cascade of intervention'."
Kirstie, who delivered her two boys, Bay, six, and Oscar, four, by caesarean, also recently condemned the link made between high caesarean rates and middle-class mums.
In another interview she said the 'too posh to push' phrase 'does nothing to ease the distress of women who may have been through a very traumatic experience and major abdominal surgery'.
"They are more common when mothers are older, something that is more likely in affluent areas, and have had medicalised conceptions," she said.
In a letter to the Daily Telegraph last week, Kirstie said that we should be celebrating and thankful of any birth - not condemning people's choices.
"The current obsession with how a baby is born and fed can lead to huge distress on the part of women who feel that they have failed to give birth naturally," she wrote. "We should celebrate the safe delivery of a baby, and be thankful that we have easy access to a procedure which saves countless lives."
Do you agree with Kirstie?
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