According to a study by Michigan State University lack of sleep is making us forgetful.
That's right, constantly forgetting things (and bickering with your partner over the exact details on x occasion) is down to not getting enough shut-eye. And by enough, we mean a good eight hours.
The Telegraph reports that Psychologist Dr Kimberly Fenn, of Michigan State University in the US, said: "We found memory distortion is greater after sleep deprivation. And people are getting less sleep each night than they ever have.
"People who repeatedly get low amounts of sleep every night could be more prone in the long run to develop these forms of memory distortion. It is not just a full night of sleep deprivation that puts them at risk."
Memory loss, cloudy judgement and long term health issues (hypertension, diabetes and depression to name a few). Pretty scary, right? Results from the study also revealed that eight in ten of us Brits let that 'always-on' obsession disrupt our sleep routine by using devices before bed.
Is scrolling through your Instagram feed, Facebook wall, email inbox, eBay watch list the last thing you do at night? Exactly.
And while many of us suffer from sleep disorders (Cognitive Behavioural Therapy (CBT) techniques are now being used to overcome insomnia) simply being smart about the amount of snooze time we get every night is a big deal.
MORE NEED-TO-KNOWS ON SLEEP:
BEAUTY SLEEP: Take a look through this gallery of beauty products that will help you get some good zzz time.