In a bid to attract young voters, last week Labour Party leader Ed Miliband declared his desire for 16-year-olds to be given the vote.
But now the Conservatives have decided babies are the future and gone even further in a bid to mould minds of future generations of voters.
As the party's conference gets underway in Manchester, baby's bibs and baby-grows have gone on sale bearing slogans paying tribute to the late Margaret Thatcher.
Slogans include 'Little Iron Lady', 'Iron Baby' and one of the former prime minister's most memorable quotes: "The problem with socialism is that you eventually run out of other people's money."
Here's our own suggestion: "This lady's not for burping!"
But perhaps not as bad as these (see below)