It seems we could soon be saying so long to bog-standard mannequins as stores are beginning to use more realistic versions of the usually tall, slim, faceless pretend people in shop windows and aisles.
According to reports, it's all part of retailers' efforts to make 'em look more like the women who wear their clothes... And apparently that means adding back fat.
The change comes as shops are investing more in their mannequins.
Until recently, many high street retailers used basic, white, headless, no-arms-or-legs torsos that cost a fraction of the price of more detailed mannequins. But as online shopping is on the rise, many stores see mannequins as "silent sales people".
As dedicated e-shoppers we totally understand the need to drive customers back to the real life tills, but what do you make of the trend for realistic mannequins? Tweet us @MyDailyUK and tell us your thoughts.