Introducing Chase McKenna, the 12-year-old girl who owns more designer labels than you can shake a stick at and is currently starring in new Channel 5 documentary, The 12 Year Old Shopaholic and Other Big Spending Kids.
The junior pageant queen knows her labels - Gucci, Juicy Couture and Ralph Lauren are her favourites - and says: "I don't do Primark!"
Chase is joined on the show by her siblings Mackenzie, seven, and Rhys, 14, who have also grown up in the lap of luxury. Ipads, ponies and handbags? You betcha.
So far, so spoiled. And it gets worse because Chase knows exactly what it takes to win over her parents - Alan and Kelly - to get exactly what she wants.
"If I ask Dad for something and don't get a yes straight away I give him 'The Face,'" Chase says.
"I say: 'Oh, Daddy, please?' And he goes: 'OK, how much do you want?' and I go: 'Can I have £300?' Each time I go higher."
A fully-blown shopaholic at the tender age of 12 - does anyone else ever feel like kids are getting older younger? Despite their love of a lavish lifestyle, Chase's mum, Kelly, claims to be "useless" with money.
We're all for the if-you've-got-it-spend-it thing, but is this much spoiling creating a generation of little monsters? Let us know your thoughts by tweeting us @MyDailyUK
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