Television presenter Melanie Sykes has been unveiled as the new face of... Tate & Lyle sugar. No joke. And although she looks pretty damn hot in the ad campaign, we can't help but think "I'm sorry, what? Why?"
The 43-year-old is specifically promoting T&L's new range of, wait for it, Talking Packs of sugar. This just keeps getting weirder.
Speaking about her involvement, Mel said: "Becoming the voice of Tate & Lyle Sugars has truly opened my eyes to what an incredible world baking is. Muscovado, and other golden and brown cane sugars, really can add exciting flavours and so much more than sweetness to baked treats.
"I'm hoping that seeing my videos on Talking Packs of Tate & Lyle Sugars will give bakers and shoppers like me the confidence to pick up more than just a bag of their regular white sugar and inspire them to be a little more creative in the kitchen." WHAT?!!
Okay, that's us done for the day. We can't possibly work after being totes weirded out by this.
Remember Melanie's last modelling job? It was pretty racy *blushes*...