If you're Facebook feed isn't already full of #NekNominate videos, count yourself lucky because you're one in a few.
While the worst I've seen on my Facebook feed is a guy downing an entire bottle of wine, another drinking a pint from his sweaty trainer and another drinking a Guinness through a straw while doing a handstand in the middle of the road in just his boxer shorts, it seems there are even worse out there...
One Twitter user told how her FB pal decided to drink his own piss, while a video of another downing a pint garnished with his own faeces has gone viral.
Just woke up to a @NeckandNominate of a mate downing his own urine. This has escalated quickly.
- Sara Wilson (@SJMWilson) January 27, 2014
In sum, it's bloody disgusting, does nothing but promote "lad" culture and is potentially lethal. So why, when I found myself nominated did I actually partake?
There's a simple answer to this... Peer pressure! Never underestimate the power of the crowd. It's terrible, I feel awful about doing it. I feel even worse about nominating other people to do it too. But when one of my friends told me I'd be a "pathetic disgrace" to wuss out, I actually believed him.
After watching my cringe-worthy video on Facebook I would advise others not to participate if they find themselves nominated. Even if you don't plan on doing something stupid, you'll feel pretty stupid afterwards.
Another drinking game you won't believe exists...