A nurse has sparked controversy for offering to breastfeed babies for gay men who are – obviously – unable to do so themselves.
In a classified ad, the 29-year-old French mother posted the novel offer on the website e-loue.com (e-rental), whose motto is: "With e-loue.com, everything is up for rent."
The ad, by 'cecelia232' and titled 'Breast rental – breast-feeding – Boulogne' reads: "I am a young mother in full health, a trained nurse, 29 years old, and I'm renting out my breasts to feed young babies. In one day I can offer you up to a dozen feeds for your baby.
"Breastfeeding allows babies to be in the best of health, but gay men in couples don't have the option of breastfeeding their babies. In fact, breast milk gives them full nutrition. Contact me through the site. Don't bother if you're not serious."
Alexandre Woog, head of the website, insisted the young mother had been vetted.
"We concluded she was serious, so we accepted to publish (her offer)," he told Le Figaro newspaper.
He said that neither he nor the unnamed breast feeder had any particular stance on gay marriage and adoption.
"She has no political message to deliver. This is a true service rendered, a sort of modernisation of the role of the wet nurse," he said.
The nurse has reportedly received at least 15 requests for her services.
According to e-loue.com's lawyers, the offer is perfectly legal.
However, France's public health laws clearly stipulate that it is illegal to sell breast milk for profit and that any donated milk must pass through a designated milk bank. Similar banks are available in Britain.
Regardless, Mr Woog insisted the advert was all above board, but advised her to be careful before accepting requests.
"She might still have to do some sifting. Some people may not have read the message properly and as a result, she may have some men making a booking for a different reason," he said.
Despite his light-hearted approach, the association of French milk banks warned of the 'risks linked to the exchange of breast milk between mothers', including contracting harmful bacteria or viruses, including HIV.