Fed up with trying to find your perfect match through online dating sites? Maybe it's time you relied on science to do the work for you.
Pheromone Parties, a new dating firm, uses chemistry to help single guys and girls find their true love.
How does it work? The party guests are instructed to wear the same t-shirt in bed for three nights, then bring it with them to the event.
The BBC spoke to Claire Selby, a participant at a 'pheromone party' in East London.
"I think once you start dating someone or being serious about someone it has to be in the top three," she said.
"You can't sustain a relationship with someone who smells really bad - you can't!"
We totally agree, but whatever happened to using good old fashion conversation to find your match?