Star of The Great British Bake Off Mary Berry is set to do a Pippa Middleton and pen a column for Waitrose's magazine.
The TV chef is enjoying pretty huge success at the moment as the most recent series of GBBO comes to an this week, and rumour has it Waitrose isn't the only retailer keen to snap up the Berry-nator.
Big high-street names including Tesco and Lakeland are also bidding to snap her up to promote cookware and product ranges. Ooooh. How exciting.
The 78-year-old has already built up a £15million (flipping 'eck) fortune over her long career and has been offered a £600,000 deal with the BBC which includes two more series of Bake Off. *Air punches*.
An industry insider told the Daily Star: "This is an exciting time for Mary." Okay, we guess that's a good point well made.