Fitness instructor Fraser was so alarmed by the dummy's body shape, she tweeted the brand directly to ask why they chose to display a mannequin with "protruding ribs."
- Mel Fraser (@Melfyx) July 21, 2014
"And before I get anyone saying I'm skinny bashing, I'm not, I'd just like to see mannequins in all different shapes and sizes in all stores rather than young girls thinking this is the only way to be," Fraser added on her Instagram page.
Fraser's picture has since been retweeted 1,440 times and comments from other shoppers were equally as horrified by the image.
"Why on earth would Primark put that in the window where young girls can see that," wrote one Instagram user, while others commented by simply saying #shameonyouprimark.
The Daily Mail reports this criticism prompted the brand to send out the following the response:
"Thank you for bringing this to our attention," Primark tweeted. "We'll speak to our team tomorrow. Can you please let us know what store this was pls?"
The Mail also confirmed the store has been forced to remove the mannequin.
"We are currently changing our window displays. The mannequin you describe will not be used in this way again," said the brand.
The news comes a month after a Primark shopper discovered a 'cry for help' stitched into a £10 dress. Two other shoppers have also came forward with similar messages about 'sweatshop conditions' found in Primark's clothing labels.
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