Floris London is one of the UK's oldest and most luxurious perfumiers (the fragrance house received its first Royal Warrant in 1820). So - it's no surprise that the brand has dedicated its latest scent to the royal family's new arrival - Prince George.
So - how does it smell? It's woody and warm thanks to cedarwood and amber, with notes of jasmine and lavender. Lovely.
Let's hope new mum Duchess Kate approves.
Cambridge Eau de Parfum is £139 for 100ml at Floris.
And by the way, how cute did George look at his christening?