If Amy Willerton was attempting a cleavage-off with Holly Willoughby at The Sun Military Awards on Wednesday night, she was the sore loser.
Because Holly was living up to her Willoughbooby moniker at the National Maritime Museum, showing off her impressive curves in a custom-made red lace Suzanne Neville dress.
The gorgeous gown featured sheer capped sleeves and a figure-enhancing fishtail silhouette.
Holly completed the look with her signature blonde curls for the event, which honours members of the British armed services with a series of awards for achievements over the last year.
As well as Amy Willerton, Myleene Klass, Helen Flanagan and Carol Vorderman were among the other stars guests at the bash.