Rihanna had heads turning again this week as she hit Paris to launch her brand new fragrance in an outfit straight out of 1999.
Opting for a very different - but equally as striking ensemble - from her look at the CFDA Awards in New York on Tuesday, RiRi stepped out in head-to-toe leather.
The star channelled her inner Janet Jackson circa the 1990s in a grey bandage-style halter neck, complete with chain inserts and teamed with really uncomfortable-looking leather cargo trousers.
The singer's ad has been dubbed so "provocative" and "successfully suggestive" by the Advertising Standards Authority that it is now restricted to being shown only in areas where children are unlikely to see it.
The ad shows Rihanna, apparently naked, sitting on the floor with her legs raised against a bottle of Rogue scent and has been deemed unsuitable for children to set eyes upon.
"While we did not consider the image to be overtly sexual," the ASA explained, "We considered that Rihanna's pose, with her legs raised in the air, was provocative.
"Because of this, and the fact that Rihanna appeared to be naked except for high heels, we concluded that the ad was sexually suggestive and should have been given a placement restriction to reduce the possibility of it being seen by children."
Have you seen the ad? Do you think this is a fair judgement from the ASA? Let us know on Twitter at @MyDailyUK.
LOVE RIHANNA? See more from the star in the gallery below.