Speaker's wife Sally Bercow has revealed a heart-shaped tattoo of her children's names to millions of TV viewers.
The 43-year-old, who once posed semi-naked in a bedsheet against a backdrop of the Houses of Parliament, unveiled the body art tribute to her three children - Oliver, nine, Freddie, eight, and Jemima, five - on her left shoulder during the filming of ITV's Big Star's Little Star.
But while Mrs Bercow – married to Commons Speaker John - appeared to enjoy the spotlight, her youngest child got stage fright and was taken off three times during the hit show.
Big Star's Little Star, hosted by Stephen Mulhern, sees the children of celebrities answering questions about their famous mother or father, who have to guess their response to win up to £15,000 for their choice of charity.
ITV said Jemima was the only child out of 20 in the series to break down and find the whole experience too much.
A spokesman said the young girl appeared to get 'stage fright' after seeing all the people in the audience.