In her new role as international Vogue editor, Suzy Menkes has vowed to put a stop to the "ugly face of fashion criticism" that exists on the internet.
In her first column for Vogue, Menkes discusses the endless and completely underserving comments made on Twitter:
If there is something mean to be said in 140 characters, there is always someone ready to dish the dirt.
As far as criticising women in the industry for their fashion choices goes - whether it's Kate Middleton, Kim Kardashian or Miley Cyrus - we're all guilty of being bitches. But Menkes, who previously worked at the International Herald Tribune for 25 years, is on a mission to end all scathing, thoughtless bitching as of now.
"It is about thoughtfulness as opposed to meanness and analysis rather than knee-jerk reaction," Menkes says.
While she talks about the bitchy mentality online, Menkes also flags up that in reality "people rarely play nasty" in the industry. She champions the Missoni family as an example of genuine closeness, along with fashion houses Fendi and Ralph Lauren too.
"What's to be done, as the race to the bottom careers downwards at breakneck speed?
"I find dispiriting not the harping criticism itself, but the concept that no one can dare to be different, if he/she wants to avoid the e-worst dressed list. I am all for fashion diversity, not dictatorship; for rejoicing not carping" she says.
Menkes is playing the "anti-bitch" card and we're fully behind her.
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