The beauty benefit is all down to three key ingredients - Coenzyme Q10, which is said to help with fighting signs of ageing at cellular level, aloe vera, used for treating skin inflammation and acne and Biotin, also called vitamin H, which can combat skin problems from rashes to psoriasis.
Sounds too good to be true? Let's just says you'll need to be eating more than a packet of these if you really want a glowing complexion.
"Some of the ingredients in Beauty Sweeties have been shown to benefit skin health," says nutritionist for Holland & Barrett, Alex Thompson.
"If you're looking for an alternative to a traditional bag of sweets, they are an interesting choice. However, if you are looking to improve the appearance of your skin, you will need to look at your entire dietary intake as the levels in each pack aren't high enough for it to make a drastic difference in isolation."
Still, sweets that fight breakouts? It could catch on.
Beauty Sweeties will be available in 700 UK branches of Holland & Barrett from Monday 28th July, or online at www.hollandandbarrett.com priced at £1.99 for a 45g pack or £2.99 for a 100g pack.
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