Celebrity mum-of-four Ulrika Jonsson has declared war on Christmas excess and has said her kids will be getting a jar of homemade chutney on the Big Day!
OK, we suspect she's exaggerating, but the Swedish TV star says enough is enough: it's time to stop spoiling our children – and she insists her own brood are going to be left disappointed on Christmas morning because they won't be getting everything they've asked for.
Writing a guest column for The Sun, Ulrika said photos of Steven Gerrard's wife Alex and daughters parading in clothes and handbags worth thousand of pounds 'made my stomach turn', adding: "Spoiling our kids is damaging - especially when they can't possibly understand the true value of the gifts thrust upon them."
Then warming to her theme, Ulrika, whose children are Cameron, 19, Bo, 13, Martha, nine, and five-year-old Malcolm, goes on: "With the festive season in mind, I say this: Parents, ask not what you can buy. Ask what you can get away with!
"In this age of super-flashy technology, vulgar materialism, glitz, glamour and superficiality, I know only too well how hard it is to negotiate my children's Christmas wish-list without crushing their dreams."
She added: "With four children - their age gap spanning 14 years - I always endeavour to get them what they want. I have a five-year-old who wants Wii games. A nine-year-old who wants an iPod Touch. A 13-year-old who is hoping for an iPhone. I dread to think what the 19-year-old is pinning his hopes on.
"But the truth is, it's highly unlikely any of them will get what they want.
"Lord knows, I would struggle hard to justify, both morally and financially, forking out £400 for a phone for a 13-year-old."
She said she wanted to steer her children away from material values and towards giving.
"Last week I suggested to my kids that instead of presents this year, we make a hefty donation to the RSPCA," she said.
"My charitable nine-year-old was enthusiastic at first, until she saw the iPod Touch she craves disappear down the throat of a one-legged dog.
"I keep going on about old-fashioned values in a world which is heading at break-neck speed towards over-saturation.
"Like the John Lewis Christmas ad, I want a bit of simplicity, nostalgia and vintage charm to be put back into Christmas.
"I'm currently thinking of giving the kids a jar of my home-made chutney. Or I might follow the John Lewis hare's example and buy them an alarm clock each because they're rubbish at getting up in the morning."