White nail polish is one thing but white makeup will never take off, will it?
So we thought, but at the Spring/Summer 2014 shows, light-reflecting makeup was a big deal. What's the best colour to use when trying to achieve this beauty trick? That's where white comes in.
"It brings such a freshness and brings out the features on a slightly deeper skin; it is beautiful and pure," he said. "I have used it in essentially every show."
The best example of this was seen on the Altuzarra catwalk. "The red lip gets an edgy feel against a white eye... making it more cool," revealed Pecheux.
He pressed Mac's Pure White Paint Stick into the eyelids and blended it up towards the eyebrows. This was contrasted with Mac's Pro Red Lipmix and Basic Red Pigment for a classic matte red finish on the lips.
However, as Alex Box explains, white can also be used to create a subtle, seamless beauty look.
"Using emotional glazes of whites and lights on the high points gives the cheeks an immediate contour, without adding any colour," Box told Mac.
At Issey Miyake's S/S 14 show, she used a vanilla eyeshadow shade to "soften and enhance" with Mac's highlighting Face and Body Foundation to illuminate the cheekbones, temples, browbone and cupid's bow.
Whether you're making a statement with a flash of eyeliner or you're going for that effortless, light-reflecting finish, one thing's for sure - you can do a lot more with white makeup than you might think.
Want to give the trend a try? Here's a few of our favourite products...