'Madden' to America is what 'FIFA' is to the UK: a ubiquitous institution, and the definition of video game sport.
It's also a game involving a level of tactical depth and moment-by-moment skill which dwarfs that used in a game of FIFA.
That's right - the American pastime of Buffalo Chess might look like a game played by morons in helmets, but it's actually insanely tactical. And the gaming rivalries it inspires are endless, and magical.
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Still don't understand how big and important Madden is - and not sure why you should pick up Madden 15 when it hits the UK on 29 August?
Watch this absolutely amazingly funny trailer starring two people we presume are famous called Dave Franco and Kevin Hart, and find out.