Kelly Osbourne's day job presenting the E! network show Fashion Police has paid off. The reality TV star has announced she is launching her debut fashion line.
Stories... by Kelly Osbourne is a collection of 13 looks in sizes 0-24. The pieces will retail from $55 to $170 (that's £33 to £102) and will be unveiled on America's Home Shopping Network (HSN) on 25 September.
Suddenly this tattoo on the side of her head makes total sense.
"I can FINALLY reveal that I am releasing my debut clothing line @storiesbyko next month! This has been 10 years in the making so to say I'm excited (and a little nervous) is an understatement," she said on Instagram alongside this photo.
"Stories... by Kelly Osbourne is for EVERY woman, because I believe fashion should be fair! That's why every single piece will be in a size 0-24. Yes, you heard me!
"This is for you ALL! I'll be launching live on @hsn on September 25! I can't wait to see how you all create your own stories with my pieces! XO" Kelly added.
On the same day she unveils the collection, Kelly will launch a website where her fans can share photos and feedback about how and where they wore her designs.
The 29-year-old's fashion repertoire has had its highs and lows but she's definitely developed an edge that suits.
Key pieces from the collection include a black and white polka-dot jumpsuit, a union jack dress and tailored boxy jackets.
"I believe that every time you wear something, you have a story of where you wore it, whether it be good or bad," Kelly told WWD at a launch event.
"Because I have been everything from a size 0 to pretty much almost a 16, depending on the brand, it made me realise all the tricks I had learned to cover up certain areas or to detract from certain areas, and what I like in clothing."
The big question is will her first fashion line sell? Teaming the launch with a new website was quick thinking, but Kelly has also joined forces with Australian-based manufacturer Jupi - they took the Kardashian Kollection to US retailer Sears.
"My collection is called Chapter One and then we'll go onto Chapter Two as we develop," Kelly explained.
"My mission is not to be the number-one fashion designer in the world. I'm not trying to change or come up with anything that people haven't already done. I'm just trying to make fashion fair and make good quality basics available to all women."
LOVE KELLY'S GRUNGY GLAMOUR? Take a look through this gallery of photos to see more from the American TV star turned fashion designer.