One Direction fans may have to reach for the smelling salts with reports that the world-beating boy band is set to call it quits after two more albums.
The band, originally formed and encouraged by Simon Cowell after meeting on 'The X Factor', have been together for four years, and notched up a combined wealth of $25million, with their fanbase spreading from Asia to America, where their first three albums all went to number one.
But their tireless schedule, spent relentlessly plugging their music with award show appearances, transatlantic flights and relentless touring is beginning to take its toll on the five young men.
Earlier this year, two of the band members Zayn Malik and Louis Tomlinson found themselves at the centre of a drugs controversy after Zayn was filmed on Louis' phone, allegedly smoking a big floral cigarette as they travelled between stadium and airport in Brazil.
And there have been constant rumours of Harry Styles, the most clean-living but also the most popular of the group, wanting to take his career solo, Robbie Williams-style.
Simon Cowell, who has been controlling the band's every move from behind the scenes, will know better than anyone when the game's finally up. It is surely no coincidence that it is already rumoured that he's found himself an eight-member boyband supergroup at this year's 'X Factor' boot camp stage. Another direction, anyone?