Amazon just bought the gaming video network Twitch for just under $1 billion. You knew that.
Google almost (but didn't) get there first for the same price. You knew that too.
What you probably don't know is why it was worth it.
This video explains why it made sense for the digital retail giant to spend that huge amount of money on what at first glance amounts to thousands of streams of fish playing each other at Street Fighter and various unwatchably fast gaming championships.
Want a hint? It comes down to three things: brand, infrastructure, and advertising.
Take a look: