Beauty entrepreneur Yvette Snowden has done her homework when it comes to nails. The 26-year-old recently set up Eve Snow, a collection of luxury nail lacquers made in England.
The USP? These polishes are a healthier alternative to most products thanks to the list of nourishing ingredients. The choice of colours and the luxury packaging have also made these a favourite with Rihanna and Rita Ora.
We spoke to to Yvette to find out more...
There are already well established nail brands on the market. What makes Eve Snow nail polishes better than others?
Eve Snow London is a professional nail lacquer brand, which has a strong nourishing story and a philanthropic core. We are the nail lacquer brand who care about the health of your nails and also care about giving back. We will be teaming up with the charity 'Me to We' who assist women in Africa to by providing them with the right tools to work for themselves and look after themselves and their families.
How are Even Snow polishes good for nails?
Unlike a lot of nail brands, we don't just focus on taking toxins out of the nail lacquer, but also on what we're putting back in. We have taken several toxins out of formula such as DBP and Formaldehyde but we have also put in a trio of nourishing ingredients: Ginkgo Biloba, Argan Oil and Vitamin E. The Argan Oil helps to moisturise your nails, whilst Ginkgo Biloba helps to prevent staining on your nails and works with Vitamin E (which has antioxidant properties) to help strengthen your nail bed.
What are your favourite nail shades for Autumn/Winter?
I think that when it comes to A/W a wild card hue is always an essential and this season we created a really gorgeous deep oceanic teal called 'Fiji' (below) which just makes you so nostalgic for the summer when you put it on but it also is dark enough that it fits in perfectly with your A/W wardrobe.
Where does your inspiration stem from?
I find inspiration for colours in everything, whether it be music, popular culture, fashion and my day to day life! For example, I was recently in Paris and couldn't leave without going to see the Crazy Horse cabaret show and was inspired by the deep red interior – this was where the idea for 'Crazy Horse' a deep red-maroon hue for our AW14 collection came from.On the other hand, our Material Girl pink hue was inspired by Madonna's iconic dress from her video for Material Girl. Choosing the colours and new treatments for the collection is something I love to do, it doesn't even feel like work!