Not since 'royal bridesmaid bottom-gate' have we seen Pippa Middleton look this good - and turn so many heads.
The Duchess of Cambridge's sister was the very definition of demure - especially compared to Kim Kardashian's less is more look - in a stunning nude-pink sequin dress by Hugo Boss at the GQ Men of the Year Awards.
While many other starlets went the overtly sexy route, Pippa kept it sophisticated and stylish in her 1930s-esque look, with its ankle-length hemline and an elegant low chignon hairstyle.
Pippa's boyfriend, Nico Jackson, is now based in Geneva, so her 'date' for the night was Nicholas Coleridge (pictured top), the Conde Nast International President.
Pip was on-hand to present the Innovator of the Year award to Ewan Venters, the CEO of Fortnum & Mason.
Just Jared reports that upon receiving his gong, Ewan said: "What an honour. It would be remiss of me not to thank the owners of Fortnum & Mason who gave me the freedom to do what I've done. One bit of advice – there are only 113 shopping days till Christmas so get your hamper orders in quickly."
Eek. Is it really that time already? *Frantically starts shopping list*
There were a host of other stars at the bash, either presenting awards or receiving them. Some of the highlights? Lewis Hamilton picked up Sportsman of the Year from model Jourdan Dunn; Benedict Cumberbatch nabbed Actor of the Year; the Legend award was given to Van Morrison by Bob Geldof; and Kim Kardashian picked up Woman of the Year, presented by GQ's editor, Dylan Jones.
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Check out more style moments from P-Middy below: