IKEA Mercilessly Spoofs Apple Products In Hilarious New Advert For Its 'BookBook'

04/09/2014 16:27 BST | Updated 09/09/2014 15:59 BST

At only 8mm thin, and weighing in at less than 400g, the 2015 IKEA Catalogue is really quite revolutionary.

It comes pre-installed with 328 high-definition pages of home furnishing ideas, and its navigation is based on 'tactile touch technology'.

Curious? Check out the advert for the new bookbook™ above. It's our favourite IKEA commercial since this one.

(Via Blame It On The Voices)