The annual IFA show in Berlin is a famously sprawling, nightmarishly organised affair. Booths and stands are arranged in seemingly no very good order across the many halls and cubes of the Messe center, and there's literally no chance of seeing everything - especially when the public arrive on the Friday.
As such, we made it our business this year to capture the essence of the show using everyone's favourite new video app Hyperlapse from Instagram.
We hit most of the main stands and recorded whistle-stop tours of each which -- while they might be insanely fast, blurry and manic -- do at least give a better sense of what IFA is really like than a hundred best-of articles, try as hard as we might to capture the craziness in our copy.
So here it is - the best of IFA, in Hyperlapse form.
Sony:
Philips:
LG:
Pansonic:
Samsung: