TECH

Lego Is Now The Largest Toy Company In The World

05/09/2014 10:52 BST | Updated 05/09/2014 10:59 BST

Lego is now the largest toy company in the world, narrowly beating out Mattel thanks to the company's huge success with The Lego Movie.

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In a press announcement the company confirmed an 11 per cent growth in sales in the first half of 2014 giving the company total sales of $2.03bn.

lego

Lego has seen huge growth in the past few years thanks to the success of its Lego video games and the recent success of The Lego Movie.

The company has also been branching out in its product ranges with the Lego Architecture range encouraging older audiences to try and rebuild their favourite buildings.

Lego's largest rival Mattel has, according to the Wall Street Journal, been struggling to keep up as interest in the Barbie range of dolls continues to lessen.